Like fragrance, the notion that music can touch the core of our being is as old as human consciousness. Plato grappled with the powers of music in The Republic, “Then beauty of style and harmony and grace and good rhythm depend on simplicity—I mean the true simplicity of a rightly and nobly ordered mind and character.” Shakespeare has been famously quoted as referring to music as the “food of love.” He also described music for its ability to inspire creation, “Orpheus with his lute made trees, And the mountain tops that freeze, Bow themselves, when he did sing.”
Perfume is described in a musical metaphor having three sets of notes, making the harmonious scent accord that constitute the final composition. Perfume consists of top notes, middle notes (also called the heart) and base notes.
The notes unfold over time, with the immediate impression of the top note leading to the deeper middle notes, and the base notes gradually appearing as the final stage. These notes are created carefully by a perfumer with knowledge of the evaporation process of the perfume.
Fragrance and music actually share the same language - perfume has notes and chords, just like music does and the fragrance or “juice” that a perfumer creates is called a composition.
A fragrance can be loud or soft, energetic or calming, intense or subdued. It can be as simple as a capella solo or as dynamic as a symphony. Both capable of setting an ambience, an atmosphere, and to leave a lasting impression.
Inspired by travel, art, nature ... and always music, Belinda creates a playlist for each of the fragrances to inspire her team of perfumers in the ultimate essence of the final composition.