I am always being inspired by the world around me - from personal experiences and travel to nature and art - street art, paintings, photography, films. One artform that feeds my creativity the most is music ...
The notion that music can touch the core of our being is as old as human consciousness. Plato grappled with the powers of music in The Republic, “Then beauty of style and harmony and grace and good rhythm depend on simplicity—I mean the true simplicity of a rightly and nobly ordered mind and character.” Shakespeare has been famously quoted as referring to music as the “food of love.” He also described music for its ability to inspire creation, “Orpheus with his lute made trees, And the mountain tops that freeze, Bow themselves, when he did sing.”
There are so many similarities to music and fragrance. I have always thought of personal fragrance as being like a soundtrack following you around. It sets the vibe and creates a mood for the day. Both music and fragrance are invisible but so powerful in their ability to create an atmosphere and to leave a lasting impression, to imprint a memory.
Fragrance and music actually share the same language - perfume has notes and chords, just like music does and the fragrance or “juice” that a perfumer creates is called a composition. A fragrance can be loud or soft, energetic or calming, intense or subdued. It can be as simple as a capella solo or as dynamic as a rock concert.
Any time I am inspired to develop a new fragrance it needs to have a story, a purpose. What do I hope the fans of our brand will interpret from this piece? How and who will it inspire? When I share my olfactive desires with my perfumers I also like to include a moodboard for visual cues and a playlist to help inspire the essence behind the new fragrance. We’ve been incredibly lucky to have incredible perfumers as the artists behind the creations capturing the persona of each of the scents.
All of our fragrances have a little bit of edge and a little rebellious nature to them. Perhaps that comes from the definite rock-n-roll influence. I love all kinds of music but am certainly inclined to more of the classic rock legends. An appreciation I definitely can blame on my upbringing. My dad played a 12 string guitar and from morning to night there was always music playing throughout the house from our 12 disc cd player.
We may hear or smell notes the same way but the experience is unique to each individual. At ST. ROSE, we believe that through art, we are able to develop timeless products, to inspire people and positively impact their daily lives, whatever way that interpretation looks like.