The Scent of Nostalgia

The Scent of Nostalgia

A romantic notion that has appeared in literature countless times and perhaps most famously by French novelist Marcel Proust whom, in his ‘Remembrance of all Things Past’, wrote that a bite of a madeleine vividly recalled childhood memories of his aunt giving him the very same cake before going to mass on a Sunday.

The intimate connection between emotions, memories and scents is largely due to the way our brains process scent. In fact the neurons that are active as you experience an event are the very same neurons that store memory.  "Like all magic, this bending of time and space was really a matter of science," Vogue editor, Chloe Schama.

An aroma molecule floats in through the nose and into the brain's olfactory bulbs, where the sensation is first processed into a form that's readable by the brain. Brain cells then carry that information to a tiny area of the brain called the amygdala, where emotions are processed, and then to the adjoining hippocampus, where learning and memory formation take place.  Scents are the only sensations that travel such a direct path to the emotional and memory centers of the brain.

While fragrance is often an unexpected tour guide sending us back in time or to unseen worlds, one of the most powerful tools is to use it with intention as a way to seal a moment in an aroma. Wether it's selecting a wedding day fragrance or simply changing out your scent with the seasons, may this ritual serve as a beautiful reminder of the best things in life.