Campaign | Back to Paradise

I hear there’s a place they call heaven on earth.

Take me there.

Where the sun kisses your skin below water so clear and the salt air hangs heavy under starry skies.

Where the sand gets everywhere it’s not supposed to and as the memories become hazy we’ll be begging to stay.

But then all it will take is a trigger - a song, a smell, a taste - and we’ll be plunged back in.

Transported to that time, that place …

Back to paradise.

 

“A photograph can be an instant of life captured for eternity that will never cease looking back at you.” – Bridgette Bardot

Re: Sorry OOO (Out Of Office)

 

 

“I don't want to repeat my innocence. I want the pleasure of losing it again.” - F. Scott Fitzgerald, This Side of Paradise

Byron Bay has always held a special place in our hearts so to be able to shoot there for this campaign was something out of a daydream.

We rose early one morning to catch the light at sunrise, finding ourselves in awe of the true paradise we were working in, a hidden beach just 10 miles away from the bustle of Byron.

Our holiday muse is the stunning Bee Cooper photographed by legend Jamie Green. Hair and makeup by gorgeous Phoebe Barrett. Wardrobe, a mix of the creative director’s own, with beautiful pieces thanks to our friends at Spell & The Gypsy Collective.

Just like our campaign suggests, we are already begging to be taken back to paradise.

We hope you love this first chapter from our holiday campaign. We cannot wait to show you the rest ….

xx

“Named for the pure and innocent side of beauty and the patron saint of gardeners, ST. ROSE was founded on the idea of creating the highest quality, small batch fragrance and beauty products using natural skin-safe ingredients sustainably sourced directly from local essential oil producers throughout the world.”

- founder, Belinda Smith