"Growing up with my two worlds so far apart has given me a constant case of nostalgia for a place just out of reach. I think that really fostered my love of fragrance and how a scent can transport you to another time, another place."

To me, fragrance is art, it’s a form of expression, a way of saying who you are (or want to be) without having to say a word. It took me to become the artist to truly appreciate the poetic magic and romance in the world of perfume. Just as a beautiful song will send shivers down your spine or a painting leave you breathless, fragrance has the power to inspire and move you ... to truly transport you. There is such a romantic notion in being swept back through memories or to unseen worlds with fragrance as your guide.

 My first memories of life are living on a property in the countryside of New South Wales, Australia. The scent of eucalyptus will forever smell like home. I love crawling into an old car with sun-worn cracked leather seats, and if it’s dusty even better. It makes me think of riding along beside my dad out into the paddocks. Mandarin reminds me of staying at my grandparents home and playing in their orange trees. On a perfume note, Estée Lauder Pleasures which set the trend for uplifting, airy fragrances reminds me of my mum as it was her favorite while I was little.  I think everyone's scent memories are equally as vivid which makes fragrance so personal and so powerful ...

 Fast forward through a decade long career in marketing and design for international brands in both the luxury and high street fashion industry and I found myself personally frustrated by the lack of transparency in the fragrance space. I wanted to feel more confident in the safety of what I was spraying on my body every day and finding myself so personally disappointed by the disconnect of clean perfumes with the luxurious experience of fragrance I was accustomed to.

It's been a wild, long, thrilling, journey involving researching like crazy, devouring material on all topics from manufacturing and blending, essential oil knowledge, skin safety, chemical and synthetic issues and allergy concerns. From future trends, the current landscape and ultimately the past methodology of slow, small batch bottling to create a curated artisan line of my own. Something I personally wanted and I hope others will love as well.⠀

 

"Every fragrance starts from one of my own experiences, memories, travels, daydreams ... some start knowing the notes right away like actors that will play a role in a movie. Then other perfumes start with a very different process ... more of a fluid art where an image or a song or a mood, an idea will direct the show ... and then I get to work casting the players - the notes that will marry together and create the final product."

 

With lots of love,

Belinda