THE COOL FACTOR

We believe that our well-being is interconnected with the health of the Earth. We have an absolute responsibility to protect and to take vigilant care of what nourishes us. Every day we borrow resources from the planet. Through our eco-benefical philanthropy platform we offer a range of ways to join the fight against climate change. Let's lower the Earth's thermostat. 

THE COOL FACTOR™ is our model for how we, together, are able to build a healthier future. It is our commitment to actionably and positively impact climate change, through the planting of trees for every ST. ROSE purchase.

In collaboration with Australian conservation movement WildArk, we donate a fixed amount of every purchase to planting and protecting native trees* in threatened ecosystems resulting in not only generating a carbon offset but also protecting wildlife like koalas.

*Species planted are predominantly drought-tolerant Eucalypts and woody-stemmed Acacias that are endemic to the area. 

Why trees?

Trees truly have the power to keep our earth cool. Trees perform three major climate functions: They absorb carbon, which they pull from the atmosphere, creating a cooling effect; their dark green leaves absorb light from the sun, and they draw water from the soil, which evaporates into the atmosphere, creating low clouds that reflect the sun's hot rays (a mechanism known as evotranspiration that also leads to cooling).

Over one year a mature tree will take up about 22 kilograms, or 48 pounds, of carbon dioxide from the atmosphere, and in exchange release oxygen.  

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