FOR THE MUSES OF NOW
ST. ROSE is a luxury brand of artisanal, gender-netural fragrances and candles created for the modern muses of now.
With a trademark olfactory aesthetic rooted in individuality and unfettered self-expression the collection offers irreverent signature scents for those with an unapologetic sense of self.
Synonymous with conscious luxury – where sophistication, performance, and eco-responsible design intersect.
HAUTE PARFUMERIE
The luxurious nature of our fine fragrances is the result of using only the highest-quality ingredients.
We spare no cost when it comes to selecting a very intentional palette of the most mindfully sourced aromatic ingredients for our compositions. Every essence we use is ethically harvested, organic when possible, and sourced with traceability from its native region for the purest quality.
The result is complex, super-concentrated, and high performing perfumes and candles.
CONSCIOUS LUXURY
Rooted in the art of nature, ST. ROSE is named for the Patron Saint of Gardeners and inspired to create in harmony with the Earth.
We believe in slow perfumery, and creating products that will endure time.
Conscious at ST. ROSE means ingredient transparency, it means vegan and cruelty-free, and that the materials we use are performant, safe, and responsibly sourced to be equally gentle to skin and planet.
BEHIND THE BRAND
A native Australian, Belinda’s early years were spent living in the countryside of rural New South Wales, a picturesque playground for cultivating a love of nature as well as a fascination with the aromatic essences of the earth’s botanical plants and flowers. Her infatuation with the transportive power of fragrance grew when her family moved to the United States and scent became a form of connection to moments, people, and places ... near and far.
Identifying a white space at the intersection of conscious + clean + luxury turned a perfume enthusiast into a founder. Belinda was inspired to create what she wished existed - a collection of cleanly formulated fragrances, rooted in sustainability and dedicated to transparency, without compromise to the sensorial experience inherent to olfactory art.
Mother to two young children Belinda is passionate in advocating for safer and cleaner products in addition to preserving the beauty of the natural world for generations to come.
Smith’s Australian heriage, travel, being in nature and music are some of her biggest sources of creative inspiration. Music serves as a constant metaphor for her work while art from the likes of poets Arthur Rimbaud to Patti Smith and Van Morrison, photographers Terry O’Neil and Henrik Purienne and painters Louise Bourgeois and Mark Rothko offer a visceral influence.
“Nothing has the ability to uplift and even transform quite like fragrance, I’ve always found that very compelling. We start with the world’s finest raw materials — ethical, sensorial and transportive.” - Belinda Smith