"In the fiercely competitive world of niche fragrances, St. Rose founder Belinda Smith has carved a unique path that blends luxury with clean, conscious practices. The US-based Australian entrepreneur says that the brand’s origins began when she realised that, despite the enormity of the market, finding a scent that ticked the holy trinity of clean, conscious and still felt like a luxury product. ” The St. Rose journey started from my own experience as a consumer hunting for something I couldn’t find. As a lifetime lover of fragrance, uncovering that whitespace at the intersection took me from being a customer to becoming a founder.”

"If you have yet to dip your toe into the clean, sustainably made fragrance universe of St. Rose, consider this the perfect time. Born in Australia, made in New York, and rooted in the art of nature, each and every scent is utterly unique and feels like a collector's piece."